The brand new digital identity for Punset, historical organic winery in North of Italy.

The new design focus on a natural visual approach, bringing a new style that fits the brand values. The colors are vibrant in a watercolor frame, the tone of voice is warm and direct, with a unique visual execution for the wine's gamma.

A visual, wine tasting experience.

For every product has been designed a specific visual background that gives to the eyes the flavor of the wine, simulating a tasting experience. The visual experience is real and direct bringing the user in an extremely colorful composition created by using the texture of fruits, flowers, wood, and flavor each bottle keeps inside.
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