Lacrima di Morro, Barbarossa.
This design project is a study to rebrand a wine with a completely new look, consistent with his peculiarity, but more appealing to an international organic wine market.
The case study takes inspiration from an ancient story about Frederik I called "Il Barbarossa" ( "The Red Bearded" ). It's indeed during the 1167 siege of Ancora that the Barbarossa chose, as a personal refuge, the Morro d'Alba Castle and the precious wine coming from this beautiful Terroir, to gladder the forced isolation.
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Thankfully to his memories, we still know and drink now this ancient wine, reshaped into a more contemporary way. That's how the Filodivino Diana, evolve into Lacrima di Morro Barbarossa, by changing name and look to become more eye-catchy and close to a young target or international wine lovers.
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Discover more about the vinery, visit: www.filodivino.it
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