Iuli - The color of wine
Fabrizio Iuli is an artist. A wine-maker artist. His colors come from the grapes and his canvas is a bottle, so the wine tasting is truly an exhibition of his personality. With a strong heritage from his family, Fabrizio's wines are the most traditional grapes from Piedmont, saved, loved, and performed in a contemporary way.
The design challenge was to study and extend the brand labels color palette for the upcoming new wines in a consistent way. According to the color composition technique and perception, the solution is a visual design study that brings answers both with simplicity and mathematic accuracy.