Iuli - The color of wine
Fabrizio Iuli is an artist. A wine-maker artist. His colors come from the grapes and his canvas is a bottle, so the wine tasting is truly an exhibition of his personality. With a strong heritage from his family, Fabrizio's wines are the most traditional grapes from Piedmont, saved, loved, and performed in a contemporary way.
The design challenge was to study and extend the brand labels color palette for the upcoming new wines in a consistent way. According to the color composition technique and perception, the solution is a visual design study that brings answers both with simplicity and mathematic accuracy.
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/a320df82-f0d4-4c5b-a8e0-b8469a54a4c5_rw_1920.png?h=1ce7bab6231362185ede87253ebd81f6)
A peacefull moment at Iuli family
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/18d1fd36-d635-48d0-bde7-c45706da4ddb_rw_1200.jpg?h=0648e23679cc86edec161a3729b72b9a)
Color map and method for Iuli wine labels case study
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/ec7dadd7-b548-48cf-b723-170df5db3009_rw_1200.jpg?h=bffc73406923a16ad71d12f358010ba4)
Wine labels color application and creative proposal
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/0cddb397-2c14-4822-aa42-67bf41ebc40e_rw_1920.png?h=ac5d50647b26ced23715f886169493aa)
Wine label final design.
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/fea19591-8cfc-4858-b44b-ff37a9ef2ac5_rw_1920.jpg?h=d61f65c92d18580a9b6a8853eb711972)
Wine label final design
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/c9d5d0e5-23a8-4f1d-b23e-14032de5aa2f_rw_1920.png?h=fc54f6db4faf9306b0fcb2c9920056c7)
Wine label final design.
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/2ec08c61-6e89-4de0-b152-a852e9cd4e99_rw_1920.png?h=9a074c4a16a611cf68b8e16cf1c6c277)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/304db866-384a-4602-be5c-6988a29f87a0_rw_1920.png?h=8af79e26c7d6f0f102b08d11ae87f4b2)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/ee0e59d1-1159-4169-af99-124059673cdd_rw_1920.png?h=963b5876b4e0b35dabf5d899e1501d24)
Producer brochure and wine catalog.
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/8334ec14-116c-436b-8de3-c11ef580ad21_rw_1200.jpg?h=1ea6b6eb9844abe735b367146b20b665)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/e699bb4d-ff1e-4030-af60-c887815b975f_rw_1200.jpg?h=0424e290c69ae1f7ab9cac7140e22f31)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/50a703e7-410e-40b7-9fb9-4b5d18442627_rw_1200.jpg?h=6db5a2399c2391797adeb5b397e813be)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/82264cc7-9dc5-4f12-8a9c-179e4e6155a0_rw_1200.jpg?h=199f6dc9955f98eb9e49de8a802f405a)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/51c373e4-09e5-4d3f-89c3-1c44678834dc_rw_1200.jpg?h=4c01c6c301ae16e833b593fdf6fedc24)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/ff837279-a2d9-4ca9-a329-54f283e3778a_rw_1200.jpg?h=a0d6c13aa3284e53d1a3eae513f3363d)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/e41b8267-aa1a-4a1d-b338-a3d62b5f20bc_rw_1200.jpg?h=57a56b4b072986323c2727bbf8393f0b)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/bd1ab94a-ebe9-467c-a92b-e03aea76b08c_rw_1200.jpg?h=75f8ac15810f82328d6324c50d984604)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/001ae546-2ee3-4a72-a052-08f07b19610f_rw_600.jpeg?h=ccc3e7526831538acb279c390ac5cea8)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/aeb91a93-62bd-407e-9ff6-feef96e1c125_rw_600.jpeg?h=64e995755ac6c1d55e8185aa7b803c54)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/05b5c5aa-3332-4c49-924f-6fd41d2a4a0d_rw_1920.jpeg?h=00d80bb16a7eadd687dbb7f5b17ae072)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/687a3802-e1df-49fe-bc4e-b649466460dc_rw_1200.jpg?h=8c77df2c45d8f0b3ce2ff5dd332c385a)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/ebe275a2-af61-4910-843c-5f5932d20249_rw_600.jpg?h=a11440cc68f8b5ce346198b6581365b8)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/14533ae2-54b9-4abc-86ab-771a9ee1b4db_rw_1920.jpg?h=8c27b5a50f172c97001ff4a2bdcbc80f)
![](https://cdn.myportfolio.com/043474fc57c0142ddeaf04caf3a9f2b9/e6f373cf-2668-43b3-bb05-95f00aafeae6_rw_1920.jpg?h=91692f5e253d24d2ae3f4ca007bd315e)