Web DesignArt DirectionUI/UX
Lancia New Ypsilon
Elegance in it’s own essence
Essence of luxury
 
The official presentation of an Italian Icon of style. After 25 years of success Lancia Ypsilon comes back younger and even more beautiful, setting the new standards of fashionable city cars.
The new dimension of elegance
 
The new car size is literally translated into a design concept. The entire car length is the exact same dimension as a long visual journey to discover, pixel after pixel a real jewel of style and technology in a compact design.
 
According to the concept of pure essence, the design choice is a minimal user interface design approach. In complete white limbo, introduced by touching visual as cover,
the car rises in all its beauty.
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