Art DirectionBrandingUI/UX
Lancia Chrysler Experience
Two different worlds meet on the same road
A website about the fusion of Lancia and Chrysler: two different paths which, having overcome one challenge after another, have now come together on a new road.
Shape the future.
 
Two points, metaphors for two brands, become two lines, which cross the screen before coming together.
It is a new DNA, a balanced mix of Italian design and American technology. Each turn corresponds to one section: a crucial stage in this unique experience. A vertical visual journey celebrating the Lancia-Chrysler union.
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